Our Services

Once the concept, feasibility and spatial distribution (including guest flow) have been completed, we develop the pre-opening Critical Path.

Critical Path

Market and demographic evaluation

Competitive analysis

Space plan recommendations

Marketing and programming components

Financial analysis with all assumptions

Our studies can include:

Size, scope and complexity for the facility and projected financial results.

Comprehensive feasibility and needs analysis study helping hotel clients make the most informed decisions regarding the development of a leisure facility;

In addition to spa pre-opening critical path and timeline development, we provide:

We conduct market research and perform in-depth site and competitive analyses, along with a concentrated investigation of significant data and international benchmarks, to form an optimal development strategy.

01   Project Feasibility

Utilise your hotel's unique location, philosophy, aims and objectives to co-create an innovative spa concept and brand.

Recommend consumer-recognized spa brands which have cache and which can bring positive press/media.

Conduct market research along with a study of regional influences, local customs, historical anthropological and cultural elements.

Perform thorough analyses of your property’s image and competitive strengths (swot).

Process

Truly memorable experiences are grounded in a “journey” or theme, which is unique and particular to a locale and its user population.

Given the number of choices that consumers have today, having a brand with a solid concept that complements your property, will assist in making your hotel spa more attractive and compelling.

02   Brand Development

Space allocation, room schedules and room relationship guidance.

Equipment specifications.

Examples of treatment room configurations.

Room Data Sheets [operational design requirements].

Input in all areas and advise designer regarding operational practicalities (spa, reception, recreation/fitness, holistic spaces, retail areas, dedicated wellness spaces, locker room, staff areas, kids club ++) pertaining to design issues.

Spa/wellness operating concept.

Process:

A vision, concept and journey that is comprised of unique design features, service protocols and standards, as well as strategic planning aligned with your signature treatments plus other design elements which delineate the spa from others.

We work to develop/provide:

With a view to maximising opportunity to create memorable spa experiences while driving top line and bottom line results, we collaborate with your internal operational group and with your design firm to focus on creative aesthetics of spa design and, equally important, on functional considerations that impact profitability.

03   Design Consultation

Promoting retail within the spa/hotel is also very important to the overall success of a brand. We will provide direction with the development of all in-room promotional pieces as well as any website, online or direct mail promotions. Trunk shows are one way to offer the latest, relevant, and most current trends in an event setting – this can also contribute to a unique spa/hotel experience while minimizing financial risk.

3. Promotion + Maximizing Revenues

Relationships are unquestionably one of the most important values among all successful businesses. We believe that in order to stay relevant, it is critical to develop key brand partnerships (skincare, clothing, beauty items and more) that will speak to and reinforce that the spa/hotel brand knows and identifies with their customer. Guests associate with particular brands and designers; they have a genuine sense of comfort when they see that the spa/hotel does as well. We will help you develop these relationships that are supportive to the overall hotel brand strategy.

Unique and authentic offerings that your guests wouldn't traditionally expect to discover within spa/hotel retail. Through constant and current research, travel and trade show attendance – we maintain a constant focus on exceeding the guests needs while staying true to the target market. Because we often share the same lifestyle tastes in retail products, food and culture – we have an advantage that allows us to select the ideal merchandise for the setting.

2. Exclusive Products and Partnerships

1. Defining the Retail Concept

Process:

Start-Up Retail Schedules

Developing annual retail budgets

Development of basic retail processes pertaining to: customer service, standards for merchandising, training and elevated sales techniques

Analysis of existing retail outlets

Point of Sale systems and inventory systems implementation and training

The Detail of Retail includes:

04   Retail

Curation of Treatment Menu

Decide on guest-use products for treatments and therapies.

Reach out to suppliers for demos, and decide on products for best alignment.

Identify ideal wellness spa partners in-line with the spa concept.

Assist in creation of exclusivity agreements.

Collaborate in presentation of partners.

Assist in tailoring the agreement content with partners.

Creation of spa brochure.

Creation of an innovative spa menu(s) of treatments, therapies and services.

Curate 'spa meals' and work with hotel Chef/F&B Manager/Beverage Mgr to coordinate food & beverage items and processes.

Creation of a wellness services menu from menu design (with graphics designer), artwork, photography and menu pricing grid and charts.

Steps to Success

In addition to spa pre-opening critical path and timeline development, we provide:

Menu and collaterals 'engineering' is a process based on quality and performance that brings into consideration the whole operational aspect of the hotel spa.

The development of a year-round, plus supplemental seasonal treatment menus with a series of signature treatments that engage and inspire guests, help bring the concept to life!

05   Treatment Menu

Spa specialist equipment cost estimates

Spa software outside of hotel POS system

Specialist spa wellness equipment (and creation of a schedule based on these)

SOE, guest supplies and consumables

And advise on staf uniforms

We work with your hotel team to search for and reach out to appropriate suppliers, as well as gather:

2) considering technical aspects that are required for the spa equipment to function. 

1) including all equipment and items from furniture to operating supplies, and

An often challenging and time consuming task in hotel spa planning - creating the FF&E and OS&E lists - is two-fold:

Furniture Fixtures & Equipment

06   FF&E and OS&E

Help your HR department create job descriptions and a personnel recruitment programme to help match requirements for hotel spa and leisure facilities;

Advise on staff structure, salaries and incentive schemes;

Assist in spa, recreation, watersports, nature and holistic staff interviews and selection;

Advise on spa management options;

Decide on number of necessary positions and organisational hierarchy;

Systematise onboarding of team and orientation using our signature system and a project management/ productivity software.

Taking your hotel's specific needs into account, we:

Process

Spa Director

Spa Operations Manager

Assistant Spa Manager

Qualified Therapists, Estheticians and Nail Technicians (or specialist podiatrists)

If your spa has a salon component: Salon Personnel

All other Support Staff

Selecting and keeping the right talent will be one of the key factors in the spa's success. Positions we can assist in recruiting include:

Staff Recruitment and Onboarding

07   Staff Recruitment

Implementation of the spa treatment protocols: training in technical skills and in-depth product knowledge, training consultation skills and pre- and post-treatment guest care;

Assistance in creating a pre-opening training programme;

Conduct spa and wellness leader productivity, operations + communications trainings;

Assist Spa Manager / team with soft opening programme;

Financial Reporting for spa and wellness leaders (education): spa KPIs, financial goals/profitability targets (monthly, quarterly, annually), sales forecast, capture rate, finalizing the operating budget;

The importance of story-telling and the complete guest journey / experience;

Protocols for hygiene, sanitation, grooming and presentation.

Pre-Opening & Operational Budget (with Finance team);

Provide operational SOP manuals (and option for a modern SOP using our signature system) plus training spa and wellness staff based on Standard Operating Procedures and protocols;

Additional Trainings Include:

A cornerstone of modern-day wellness, Roxanne provides specific training in all areas of wellness and spa operations for key management staff, focusing on all areas related to the business of operating a spa with a complete team approach to supporting the staff throughout daily operations.

Training for spa and wellness teams includes training of SOPs, client journey and optimizing reservations.

Spa and Wellness Team Training

08   Staff Education

Assist with the creation of hotel or spa brand partner joint marketing plan.

Assist with strategic wellness marketing and promotion plan;

Education for spa and wellness heads of department, on sales and marketing plus marketing budget;

Assist with press release write-ups for spa opening and spa brochure/menu;

Assist with pre-opening spa marketing in preparation for soft opening and grand opening;

Assist with planning of photography and video shoots;

Advise on content for marketing collateral, website content and social media.

We include the following sales and marketing focused services for your hotel spa:

Pre-Opening

Post-Opening

09   Marketing

PRE-OPENING SPA CONSULTATION

09   Marketing

08   Staff Education

07   Staff Recruitment

06   FF&E and OS&E

05   Treatment Menu

04   Retail

03   Design Consultation

02   Brand Development

01   Project Feasibility

PRE-OPENING SPA CONSULTATION

Additional Pre-opening Services

Spa together with wellness offerings are lifestyle services that play an increasingly important role in early hotel development and investment decisions. They are holistically integrated offerings that encompass multiple areas of your hotel operation.

Year-round schedule of wellness offerings includes:

2 signature wellness offerings that the hotel is known and recognised for.
A seasonal calendar of Visiting Practitioners - 2 during busy season and 4 for other months (total of 6 visiting practitioners per year)
[Visiting practitioner contracts]

Promotion of wellness services, together with hotel marketing team

Food & Beverage menu for spa and wellness

CURATED WELLNESS PROGRAMMES & SERVICES

Wellness as a way of life and business. Year-round schedule of wellness offerings includes:

2 signature wellness offerings that the hotel is known and recognised for.
A seasonal calendar of Visiting Practitioners - 2 during busy season and 4 for other months (total of 6 visiting practitioners per year)
[Visiting practitioner contracts]

Promotion of wellness services, together with hotel marketing team

Food & Beverage menu for spa and wellness

Are you recognised for your wellness services?

KIDS CLUB CONSULTATION

Wellness as a way of life and business. Year-round schedule of wellness offerings includes:

2 signature wellness offerings that the hotel is known and recognised for.
A seasonal calendar of Visiting Practitioners - 2 during busy season and 4 for other months (total of 6 visiting practitioners per year)
[Visiting practitioner contracts]

Promotion of wellness services, together with hotel marketing team

Food & Beverage menu for spa and wellness

Fitness & Holistic Facilities Consultation

Wellness as a way of life and business. Year-round schedule of wellness offerings includes:

2 signature wellness offerings that the hotel is known and recognised for.
A seasonal calendar of Visiting Practitioners - 2 during busy season and 4 for other months (total of 6 visiting practitioners per year)
[Visiting practitioner contracts]

Promotion of wellness services, together with hotel marketing team

Food & Beverage menu for spa and wellness

Are you recognised for your wellness services?

eco-friendly sustainability measures

eco-friendly sustainability measures

Fitness & Holistic Facilities Consultation

KIDS CLUB CONSULTATION

CURATED WELLNESS PROGRAMMES & SERVICES

Post-opening Services

education for SPA & WELLNESS TEAMs

Are you recognised for your wellness services?

Wellness as a way of life and business. Year-round schedule of wellness offerings includes:

2 signature wellness offerings that the hotel is known and recognised for.
A seasonal calendar of Visiting Practitioners - 2 during busy season and 4 for other months (total of 6 visiting practitioners per year)
[Visiting practitioner contracts]

Promotion of wellness services, together with hotel marketing team

Food & Beverage menu for spa and wellness

KIDS CLUB CONSULTATION

Are you recognised for your wellness services?

Wellness as a way of life and business. Year-round schedule of wellness offerings includes:

2 signature wellness offerings that the hotel is known and recognised for.
A seasonal calendar of Visiting Practitioners - 2 during busy season and 4 for other months (total of 6 visiting practitioners per year)
[Visiting practitioner contracts]

Promotion of wellness services, together with hotel marketing team

Food & Beverage menu for spa and wellness

Fitness & Holistic Facilities Consultation

Are you recognised for your wellness services?

Wellness as a way of life and business. Year-round schedule of wellness offerings includes:

2 signature wellness offerings that the hotel is known and recognised for.
A seasonal calendar of Visiting Practitioners - 2 during busy season and 4 for other months (total of 6 visiting practitioners per year)
[Visiting practitioner contracts]

Promotion of wellness services, together with hotel marketing team

Food & Beverage menu for spa and wellness

eco-friendly sustainability measures

Are you recognised for your wellness services?

Wellness as a way of life and business. Year-round schedule of wellness offerings includes:

2 signature wellness offerings that the hotel is known and recognised for.
A seasonal calendar of Visiting Practitioners - 2 during busy season and 4 for other months (total of 6 visiting practitioners per year)
[Visiting practitioner contracts]

Promotion of wellness services, together with hotel marketing team

Food & Beverage menu for spa and wellness

education for SPA & WELLNESS TEAMs

Are you recognised for your wellness services?

Wellness as a way of life and business. Year-round schedule of wellness offerings includes:

2 signature wellness offerings that the hotel is known and recognised for.
A seasonal calendar of Visiting Practitioners - 2 during busy season and 4 for other months (total of 6 visiting practitioners per year)
[Visiting practitioner contracts]

Promotion of wellness services, together with hotel marketing team

Food & Beverage menu for spa and wellness

KIDS CLUB CONSULTATION

Are you recognised for your wellness services?

Wellness as a way of life and business. Year-round schedule of wellness offerings includes:

2 signature wellness offerings that the hotel is known and recognised for.
A seasonal calendar of Visiting Practitioners - 2 during busy season and 4 for other months (total of 6 visiting practitioners per year)
[Visiting practitioner contracts]

Promotion of wellness services, together with hotel marketing team

Food & Beverage menu for spa and wellness

Fitness & Holistic Facilities Consultation

Are you recognised for your wellness services?

Wellness as a way of life and business. Year-round schedule of wellness offerings includes:

2 signature wellness offerings that the hotel is known and recognised for.
A seasonal calendar of Visiting Practitioners - 2 during busy season and 4 for other months (total of 6 visiting practitioners per year)
[Visiting practitioner contracts]

Promotion of wellness services, together with hotel marketing team

Food & Beverage menu for spa and wellness

eco-friendly sustainability measures

Are you recognised for your wellness services?

Wellness as a way of life and business. Year-round schedule of wellness offerings includes:

2 signature wellness offerings that the hotel is known and recognised for.
A seasonal calendar of Visiting Practitioners - 2 during busy season and 4 for other months (total of 6 visiting practitioners per year)
[Visiting practitioner contracts]

Promotion of wellness services, together with hotel marketing team

Food & Beverage menu for spa and wellness

IMPLEMENTED AT

Post-Call Prep

Let's chat!

Complete Form & Book a Call

Click here to access our introduction form. This will give me a brief glimpse of your project and timeline.

Once you click SEND, you'll see my appointment scheduler . Pick an available time that works for you.

Then we're set for our 45-minute, complimentary initial call.

You'll receive reminder email(s) with a clickable link, for our meeting start time.

Kindly have any questions or share documents available prior to our call. Zoom allows screen share so we have that option if there are design plans to preview on your screen.

Our set time is 45 minutes, however the calls sometimes go a bit over, so you may wish to calendar an additional 15 minutes should we need it.

I'll take the information and my notes, gathered from our conversation, and prepare a proposal to send to you, within a week's time, usually within a couple of days.

In the proposal will be a roadmap of how we get your project from pre-opening or start date to opening or launched.

HOW IT WORKS

— Norhayati Talib

Staff productivity is remarkably better.

— URS AEBI

Roxanne was responsible for the award-winning concept and implementation of our luxurious resort spa.

— Elizabeth M.

Roxanne's spa training courses are second to none and they extensively cover everything you need to know."

Accepting applications to work with new hotel clients in Q4 2021

© 2021 Wellness meets luxury | ALL RIGHTS RESERVED

The 2021 Guide to Luxury Hotel Spa Beds

    From selecting the right type and style of massage bed for your unique hotel or resort, to ideal sheet choices and hotel spa bed set-up, this is the guide to getting it right!

    Your guests will hurry to rave and post about your *yummy* treatment room beds.

    Before you add the wrong items to your FF&E, refer to this NEW 2021 Guide first!