Leading the shift toward
wellness environments in luxury properties
sustainable
about us //
Our Mission
At WML
view our services
Our approach is grounded in a deep understanding of strategic business planning, market research, feasibility studies, and providing technical and pre-opening support.
We assist in master planning, offer management advisory services, and guide project development and redevelopment.
Through thoughtful concept development and positioning, along with marketing and sales strategies, we aim to elevate your project, ensuring it not only meets but surpasses guest expectations.
Wellness Meets Luxury (WML) focuses on enhancing the spa and leisure sectors by offering comprehensive consultancy services. Our aim is to support mindful movement studios, sports and fitness clubs, leisure projects, resorts, and mixed-use developments in delivering exceptional experiences.
With a keen focus on luxury resort health spas and wellness retreats, fitness and health clubs (within both standalone venues and premium hotels), business clubs, premium residential clubs and leisure complexes, we tailor our services to meet the unique needs of each project.
With a keen focus on luxury resort health spas and wellness retreats, fitness and health clubs (within both standalone venues and premium hotels), business clubs, premium residential clubs and leisure complexes, we tailor our services to meet the unique needs of each project.
Wellness Meets Luxury (WML) focuses on enhancing the spa and leisure sectors by offering comprehensive consultancy services. Our aim is to support mindful movement studios, sports and fitness clubs, leisure projects, resorts, and mixed-use developments in delivering exceptional experiences.
we got you.
We believe in forming genuine partnerships with developers, their key personnel, and other advisors.
This collaborative effort aims to navigate the intricacies of each project, offering tailored support from the selection and coaching of local staff to the implementation of effective operating systems. Our goal is to empower your team with the knowledge and confidence necessary for success, ensuring they're equipped to achieve outstanding results.
Our consultants bring a wealth of experience from the leisure and hospitality sectors, characterised by a dedication to understanding and meeting the needs of our clients. Our team values a proactive and people-oriented approach, whether in guiding projects as team members or leaders.
My team and I have made it our mission to help you create and scale your hotel's wellness offerings, by curating programmes that align with your concept, for 'delivery' by spa, recreation and holistic teams. You can find our pre-construction and pre-opening services for luxury hotels here.
FOUNDER OF
WELLNESS MEETS LUXURY
Aloha, I'm Roxanne
Launching meaningful + mindful wellness offerings takes thoughtful planning, understanding, training and coordination.
ONE
TWO
It's entirely possible that hotel staff be intuitive and supportive of guests’ experience so that it appears seamless, while each hotel team member works to ensure that the total journey for guests is smooth and unforgettable.
THREE
Working directly with spa teams and decision-makers at hotels in Asia Pacific for 26 years, I understand how a hotel's around-the-clock operation can make for little time to sit and assess whether current processes are making for the best use of each team member's time. I've watched how resort spas would continue to run the 'same old' processes that could be better streamlined to reach departmental goals.
My team and I collaborate with hotel visionaries to systematise operations, train staff, and implement automations, creating a sustainable and profitable ecosystem. We design tailored programmes that elevate guest experiences and deliver consistent revenue, all aligned with your property's unique wellness vision.
We look forward to helping you roll out bespoke wellness and spa offerings that match your brand's identity.
With 26 years of experience in the luxury hotel and resort spa industry, I began my career at Aman Resorts' flagship location in Thailand as a fitness coach and yoga instructor. Licensed as a massage therapist and Thai massage trainer, I bring a blend of expertise in wellness modalities.
HOSPITALITY WELLNESS DESIGN PROJECT LEAD
Roxanne
de Guzman
Rox
Lucia's approach is holistic and meticulously detailed, covering everything from the creation of bespoke treatment protocols and SOPs to the preparation of financial reports and ongoing operational support. She works closely with resort visionaries, bringing their wellness concepts to life with precision and creativity, ensuring that every project is both operationally sound and financially successful.
Her track record in transforming wellness spaces into thriving, luxurious ecosystems speaks volumes, as does her dedication to continually developing the talent and systems that make these resorts stand out globally.
Lucia is a seasoned professional with a deep-rooted expertise in pre-opening luxury spa and wellness projects. With over 17 years in the trenches with spa and wellness teams, Lucia has helped guide numerous high-end resorts from initial concept and design through to seamless openings, ensuring exceptional guest experiences from day one.
Her proficiency spans across procurement, training, recruitment, and product brand development, making her a trusted advisor for those seeking to create world-class wellness destinations.
Lucia Owen
Luc
She's had the privilege of collaborating with prestigious properties including Badrutt’s Palace in St. Moritz, Cheval Blanc Randheli in the Maldives, Marriott Malta, and Sheraton in Bulgaria.
Sabina's consulting projects span both pre-opening and post-opening phases, with experience locally in Malta and internationally. Her most recent consulting engagement resulted in a 24% increase in spa revenue and the achievement of Forbes 5-star standards.
With nearly two decades in the wellness industry, Sabina's career trajectory has taken her from spa therapist to company trainer overseeing SOPs and sales training across four spa outlets.
Since 2010, Sabina's focus has shifted entirely to spa management, where she has spearheaded training initiatives and designed marketing campaigns to attract a new clientele.
Sabi
& RETAIL TRAINER
Sabina Zaharieva
select a team member to learn more
Expert Network
I would like to see more highly qualified therapists on the wellness side as that is where the [spa] industry is heading.
MAGGIE GUNNING
We are enhancing the suites in five-star hotels and resorts. We are building a small spa facility within a suite, which is working very well for us.
may 2020
The wellness industry has been one of the hardest hit sectors in travel. In the long-term...wellness breaks will be in high demand – with many of us looking for places that offer respite for the soul & much-needed holistic expertise.
Angelina Villa-Clarke, FORBES, MAY 2020
Meditation is a key element of many alternative therapies, often combined with prayer, music and mantra chanting. This is not a technique, but rather a way of life and ‘detached observation of the thought process’.
client name
